Why Women Should Enter The E-Commerce Industry
Hey guys, my name is Lisa Shereni. I’m the CEO and Founder of Fairhaven Emporium, a fully fledged e-commerce fashion store operating in South Africa. In September 2018, I founded Fairhaven Emporium to pursue my undying love for fashion and style. I started off my business without much capital, selling off clothes that I sewed myself from my bedroom. Talk about humble beginnings! I had a dream to own a fashion brand that’s unique and desirable, and two years later, my dream is definitely becoming a reality.
At Fairhaven Emporium, our mission is to achieve the highest standards in the fashion industry. When you think about the biggest names in the industry, from Zara, Nike, Edgars, Foschini etc, they all have one thing in common, a significant online presence. I mean, how many times have we been captivated by brilliant Nike commercials whilst watching Bayern Munich thrash Barcelona? I 8 – 2 say it, but with the recent COVID-19 Pandemic that shut down 67% of physical stores, it has become impossible to grow your business without tapping onto the online market, and that is why our company is solely an online based e-commerce store.
E-Commerce is Replacing Traditional Brick & Mortar Businesses
As a Software Engineering student, I have always known the value of harnessing technology to grow a company. There are several reasons to have a website, and if you don’t have a website, who will take your company seriously? E-Commerce has become one of the best options for businesses to reach a larger market, with fast response to consumer trends and increased marketing demand. Furthermore, E-Commerce offers little to no physical interaction, which is a massive advantage as customers are less vulnerable to the pandemic. It is also much cheaper and more effective to market your online store using platforms such as Social Media, Google and Organic Content Marketing Strategies.
Effective E-Commerce Requires A Great Software Development Company
For all business owners in any industry, I would advise you to have your own website as it’s simply a non-negotiable requirement for doing business in the 21st century. It is even more important to choose a software development company that will not only create the site for you, but also give you digital strategies on how to harness the power of online marketing and utilise the latest technologies to enhance your business. This is why we chose Melsoft, an excellent company rated in the Top 10 out of 225 Web Development companies in South Africa. Aside from incredible, eye-catching web design, Melsoft offers affordable services which come with a clearly outlined digital strategy on how to maximise your brand’s online presence for increased profitability and maximum ROI. Engaging with Melsoft has been by far the best decision we’ve made for our business, and I would definitely recommend them to any company that is serious about growing their brand.
Ambitious Women Should Turn To E-Commerce
This women’s month, I hope my message inspires young women to get into entrepreneurship, and especially use the advancing technology to their advantage. E-Commerce is a great place to start especially for all young women who have a passion for fashion, baking, cosmetics, and anything they wish to sell.
Happy Women’s Month!