Thanks to the COVID-19 pandemic, everything is now done online, especially business. If you’re a business owner, you simply need to know how to make a website. It is no longer practical to manage a business and not have any form of online presence, especially a website or an online store.
This new way of living has sky rocketed the already urgent need to have a website. Did you know that having a compelling website that is well designed can increase the average growth of your business by 60% per annum? Here is a manual to designing a high-quality website.
1. Establish why you want to make a Website
Whether you are thinking of a non-complicated simple website just to inform your targeted audience or decide to have a full-scale e-commerce digital machine, it is of utmost importance that your site has a simple, clear, short description of what exactly your company is into before anything else.
2. Your Website Address
Your domain name is the address or name given to your website for example Google’s domain name is www.google.com. It is the link you’ll be sharing to your target audience, and therefore it is very essential. The best domain names must be descriptive, easy to remember and explain your business well. Domain names like https://www.fencingworld.co.za are perfect as they tell you the name of the company as well as what the company does. The best places to buy cheap domains are GoDaddy, Register Domain or Namecheap.
3. Your Website Host
This is where all your website’s data is stored. Depending on the size of your business, you can choose either to host your own website on local servers (which might be really expensive) or choosing an external host. Choosing the best hosting provider is crucial as it affects the website’s load speeds, security and uptime rates. 33% of people will stop engaging with a website if images won’t load or take too long to load. Your host determines how fast and reliable your website is, be very picky and thorough. The best hosting providers we recommend are Microsoft Azure or Register Domain South Africa. Cheap hosting platforms such as Hostgator will cause you more trouble than they are worth.
4. Design Your Pages
A website is made up of interlinking web pages. The most basic aspects are of course your Home page, Contact us page and maybe a detailed catalogue of your services or products. There can be many more pages with links that intertwine. Ensure that it is easy to move from one page to the other with clear links, a menu and and clickable icons.
Your website’s design is very important. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design as it sets your brand’s image. Hiring professional website designers such as Melsoft is a great investment that sets the tone of your online brand.
5. Test It
Before launching and going live, you have to actually test your website to ensure that it’s working flawlessly. Consider using different internet browsers and devices, checking the speed times and page forms. 88% of online consumers are less likely to return to a site after a bad experience.
Also, make sure that your website is responsive, meaning that it can be well viewed on different screen sizes such as mobile phones and tablets. More than 60% of website visitors use mobile, so it is imperative to design for them in mind.
Furthermore, an inbuilt analytics program such as Google Analytics would also be of use. This allows you to look at the different aspects of your website and how users are interacting with it, including information such as general location of targeted audience, bounce rates and number of website visitors each day.
The final stage is maintenance. Ensure that your site is up-to-date with trends all over the world and always has relevant content. This also keeps your frequent visitors stimulated when they see something new. Also, Check the internals of your website at least once in two months to ensure that your software is up to date and airtight from hackers.
It takes about 50 milliseconds (that’s 0.05 seconds) for user to decide whether they like your site or not. With this in mind, your website’s design is probably the first thing that pops up in that time frame and not the text. Unless you’re very tech savvy, it is a good idea to choose a professional company such as Melsoft for your website’s design solutions today. Melsoft has years of experience building and maintaining fast, secure and powerful Web Applications that can power your company’s online strategy and leave your competition to the ground. If you own an Store or a Learning Institution, let Melsoft empower your company’s online strategy with their proven strategies and track record. Investing in an Online Presence is very important as it makes your business safe from pandemics such as the current COVID-19 virus.