During the COVID-19 Pandemic, 97% of people searched online to find a local business near them as there was need to localize all business processes. This stat proves that the old ways of getting your business to grow from fliers, posters, billboards etc are getting less relevant. Developing a business website is easily the most crucial component of your Digital Marketing Strategy, and these are the reasons why.
Reason One: Relevance
We are currently in the World Wide Web era in which websites and technology are the main commercial status quo. Gone are the days when Yellow Pages and directories were relevant. As consumers began realising that it is easier and faster to just search online, its easy to see why this is the way to go. The average consumer searches the product online first before actually closing in for the deal. What this means is that if you have no online presence, you miss out on a huge pool of customers hungry for your services or products.
Reason Two: Credibility
Although you can develop your own website, having a great, professional developer create your website is essential. If your website is legitimately well structured, it translates to the quality of your services or goods. The 21st century consumer is skeptical; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. With websites having an ability to actually have real people commenting and testifying on how well your products or service works, this actually appeals to more other consumers searching online. A website should be designed in such a way that looks good and clearly communicates quality information about your business to your consumers.
Reason Three: Brand
Having a website developed for you is the fastest and easiest way to influence your brand perception through writing your own story. Branding sells. It’s the silent ambassador for your business, and showcasing your brand to potential customers is one of the most important things that you can do. Through clearly communicating who you are, what you do and how you do it, your website portrays a transparent image which increases chances of sales.
Reason Four: Time
Time is money. This is not something that I came up with, but it is a seasoned, well tested phrase. Depending on how you usually advertise your business, whether you send emails or cold call people, communicating with potential clients is a delicate, difficult task. However, having a website makes it much faster to educate customers about your business as it can help you sell 24/7, 365. It also helps you to avoid sending annoying messages to potential consumers who these days prefer feeling like they are in control of all they are doing.
Reason Five: Return on Investment
Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Developing a website itself is not that expensive especially if you pick the right developer. Starting businesses without much money can get a beautiful one pager for less that R3,000 whilst big corporations can pay up to R100,000 for complex, multi-page and multi-functional sites. Since you are already on our website, hop onto the contact us page to find out just how much it would cost to get yourself a premier quality grade website or online store for your business.
Reason Six: Competition
Having a website gives you a fair chance to compete with the established powers of your industry. All your main competitors have a website and are gaining leverage on the field but this can be evened out with a well-developed website. Having a good position on the Google Search charts can also give you a better chance of competing with companies on a global scale, but thus is only possible through hiring the best developers.
Reason Seven: Accessibility
Having a website or online store immediately increases your business hours to 24 hours a day. A consumer can visit your office or store at any particular time and from any place in the world, which boosts accessibility and increases your potential leads. It is also a contributory factor towards building healthy customer relations through the use of Al-powered chat-bots that can answer basic but urgent questions for consumers.
To summarise, the cost of being left out on potential business offers is much more than having a website.
The more reasonable question to ask is why not? You might say I’m not tech savvy, it’s too expensive, my business is too small or I don’t have the time. With Melsoft, all these excuses are voided. Contact us today to give your business that competitive edge it needs to thrive in such uncertain economic conditions.